What you will learn in this course
The syllabus focuses on current digital marketing workflows, practical execution and measurable outcomes instead of theory-only learning.
Content Calendar
Plan consistent social publishing.
- Monthly themes
- Post format mix
- Campaign calendar
Reels Strategy
Create ideas for short-form video.
- Hooks and scripts
- Educational content
- Captions and CTAs
Meta Basics
Understand Facebook and Instagram marketing.
- Page optimization
- Audience basics
- Meta Ads introduction
Creative Strategy
Connect visual ideas and brand positioning.
- Brand tone
- Content pillars
- Creative testing
Community
Manage engagement and enquiry conversations.
- Comments and DMs
- Lead follow-up
- Trust content
Reporting
Review content performance and improve.
- Reach and engagement
- Saves and shares
- Monthly reports

Training that connects tools, strategy and real execution
Every course is connected to practical assignments, campaign thinking, reporting and mentor-led discussions. The goal is to help you explain what you did, why you did it and how it improves marketing performance.
- Hands-on assignments and project discussions
- Tool awareness for current marketing teams
- Resume, portfolio and interview preparation support
Relevant tools and workflows covered
Tools are taught through use cases, not as isolated software screens. You learn what each tool is for and how it fits into digital marketing work.
Reels, captions, content and profile optimization.
Pages, engagement and campaign awareness.
Content Calendar
Plan topics, publishing and review cycles.
AI Ideation
Hooks, captions and post ideas with review.
Portfolio-ready practice for interviews and freelance work
Students are guided to create practical work samples such as audits, calendars, reports, campaign plans, content briefs and improvement notes. These outputs help learners speak confidently in interviews and client discussions.

Questions about this course
Here are the common questions learners ask before joining Catchy Digital Academy.
Ready to discuss the right digital marketing course path?
Call or message Catchy Digital Academy to ask about demo class timing, current batch details, syllabus and career support.
