What you will learn in this course
The syllabus focuses on current digital marketing workflows, practical execution and measurable outcomes instead of theory-only learning.
SEO and Local Search
Learn search visibility for websites and local businesses.
- Keyword research and search intent
- On-page SEO and content structure
- Google Business Profile basics
Paid Ads
Understand search and social campaign fundamentals.
- Google Search campaign planning
- Meta Ads audience basics
- Budget and conversion goals
Social Media
Plan content for trust, engagement and enquiries.
- Content calendars
- Reels and short video ideas
- Social reporting basics
Analytics
Measure what works and explain results clearly.
- GA4 fundamentals
- Search Console awareness
- Looker Studio concepts
Email and Content
Support lead nurture and retention workflows.
- Email campaign planning
- Landing page basics
- Blog and content strategy
AI Marketing Tools
Use AI responsibly for faster workflows.
- Research and outlines
- Ad copy ideas
- Human review and quality control
Training that connects tools, strategy and real execution
Every course is connected to practical assignments, campaign thinking, reporting and mentor-led discussions. The goal is to help you explain what you did, why you did it and how it improves marketing performance.
- Hands-on assignments and project discussions
- Tool awareness for current marketing teams
- Resume, portfolio and interview preparation support
Relevant tools and workflows covered
Tools are taught through use cases, not as isolated software screens. You learn what each tool is for and how it fits into digital marketing work.
Google Ads
Campaign planning, keywords, budgets and conversion thinking.
Search Console
Queries, indexing and organic visibility checks.
GA4
Traffic, events and reporting basics.
AI Tools
Research, briefs, content ideas and workflow support.
Portfolio-ready practice for interviews and freelance work
Students are guided to create practical work samples such as audits, calendars, reports, campaign plans, content briefs and improvement notes. These outputs help learners speak confidently in interviews and client discussions.
Questions about this course
Here are the common questions learners ask before joining Catchy Digital Academy.
Ready to discuss the right digital marketing course path?
Call or message Catchy Digital Academy to ask about demo class timing, current batch details, syllabus and career support.