Google Ads and SEM Training

Search Engine Marketing Course in Coimbatore

Master paid search fundamentals with keyword planning, ad copy, campaign setup, budgets, conversion tracking, landing page thinking and reporting practice.

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Search Engine Marketing Course in Coimbatore at Catchy Digital Academy
SearchAds
TrackLeads
ReportROI
Syllabus

What you will learn in this course

The syllabus focuses on current digital marketing workflows, practical execution and measurable outcomes instead of theory-only learning.

Keyword and Intent

Build campaigns around customer search behaviour.

  • Intent groups
  • Match types
  • Negative keywords

Ad Copy

Write ads that match intent and offers.

  • Responsive search ads
  • Sitelinks and callouts
  • CTA writing

Campaign Structure

Organize campaigns for optimization.

  • Campaigns and ad groups
  • Budgets and bidding
  • Quality Score awareness

Landing Pages

Connect ads to conversion-focused pages.

  • Message match
  • Lead forms
  • Mobile page review

Conversion Tracking

Understand lead actions and tracking basics.

  • Lead goals
  • Tag Manager awareness
  • Conversion outcomes

Optimization

Review campaign data and improve results.

  • Search terms
  • CTR and CPC
  • Weekly reporting
Search Engine Marketing Course in Coimbatore practical training image
Practical Learning

Training that connects tools, strategy and real execution

Every course is connected to practical assignments, campaign thinking, reporting and mentor-led discussions. The goal is to help you explain what you did, why you did it and how it improves marketing performance.

  • Hands-on assignments and project discussions
  • Tool awareness for current marketing teams
  • Resume, portfolio and interview preparation support
Tools

Relevant tools and workflows covered

Tools are taught through use cases, not as isolated software screens. You learn what each tool is for and how it fits into digital marketing work.

Google Ads

Campaigns, keywords, ads and metrics.

Tag Manager

Tracking tags and conversion event awareness.

GA4

Traffic and conversion reporting concepts.

Looker Studio

Visual performance reporting basics.

Projects

Portfolio-ready practice for interviews and freelance work

Students are guided to create practical work samples such as audits, calendars, reports, campaign plans, content briefs and improvement notes. These outputs help learners speak confidently in interviews and client discussions.

Search Engine Marketing Course in Coimbatore course project work
FAQ

Questions about this course

Here are the common questions learners ask before joining Catchy Digital Academy.

Yes. The course starts with fundamentals and moves into practical assignments, tool workflows and project discussions.

Yes. You will work on assignments, reports, planning tasks and examples connected to real digital marketing work.

Yes. Learners receive support for resumes, interview preparation, portfolio discussion and job-readiness guidance.

Ready to discuss the right digital marketing course path?

Call or message Catchy Digital Academy to ask about demo class timing, current batch details, syllabus and career support.

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